ECOMMERCE WEBSITE DESIGN

Using our food and beverage industry experience to build you a better website.

In food and drink, emotion sells. Taste, provenance, craft, story - these are what move products off shelves. But online, emotion alone is not enough. Your eCommerce website also needs to convert, load quickly, rank well in search engines and handle the operational realities of selling food or drink direct to consumer.

We design and build eCommerce websites specifically for food and beverage brands.

Through our work in food and drink PR, we already understand how your audience discovers, evaluates and trusts brands. Our eCommerce design service brings that same thinking into a digital environment built to drive revenue.

We don’t do cookie-cutter sites. We build digital shops that reflect your brand’s flavour, understand how food and drink consumers behave online, and are set up to rank well in search engines from day one.

Whether you’re a craft producer, subscription box business or established drinks brand, your website should do more than look great - it should sell and grow your brand online.

Why an eCommerce website designed for food and drink matters

Food and drink buyers behave differently online.

They want detail - where it comes from, what’s in it, how it tastes, how to store it and how quickly it arrives. Drinks may need age checks, fresh produce has shelf-life questions, and subscription buyers expect simplicity. A generic site can feel flat and confusing; a food and drink eCommerce site should feel familiar and delicious before someone even hits “Add to basket”.

We know your category because we live it. For years we’ve been telling stories that make people care about your products - in media, on social channels and in front of buyers. Now we bring that insight into your eCommerce experience too.

What our eCommerce website design looks like

First, we get to know you, your product range, your customers, and your commercial goals. We’re not here to drop a pretty template on you — we’re here to create a site that makes shopping feel intuitive, trustworthy and personal.

Your website will be:

  • Strategic: built around how people search and buy food and drink online.

  • Brand-led: looking, feeling and sounding like you, not a generic shop.

  • Search-friendly: structured so Google understands your products and categories from the start.

  • Mobile-ready: optimised for shoppers scrolling on phones and tablets.

  • Conversion-focused: crafted so browsing flows naturally into buying.

A design process that feels right for you

Your new eCommerce website isn’t launched in a vacuum - it’s aligned with your bigger marketing story.

We begin with a clear conversation about your business, your customers and what you need to achieve. Then we blend design with commercial sense:

  1. Discovery & planning - understanding your goals, audience and product range.

  2. Search insight & structure - building a site layout that supports SEO and makes sense to your customers.

  3. Design & brand expression - crafting visuals and interactions that reflect what makes your brand special.

  4. Build & integration - setting up your online shop so it works with your systems — payments, fulfilment, subscriptions, everything.

  5. Testing & launch - ensuring it feels great to use and performs under pressure.

  6. Support & growth - because eCommerce needs ongoing attention beyond launch.

It’s the same ethos that we follow with our PR campaigns: strategic, thoughtful and purposeful.

Search optimised by design

Too many sites are designed and then SEO is added as an afterthought. We do it differently.

From how collections are labelled to the words on your product pages, we think about search intent from day one. That means your site has a better chance of being found for the things your potential customers are actually searching for — not just brand names but the real buying keywords that matter in food and drink eCommerce.

This works for seasonal peaks, gifting searches, dietary queries and more — not just the obvious terms. It’s the same commitment to understanding your audience we bring to PR, just translated for online shopping.